Only Silk can win.

The Popup Store at Coredo Muromachi 3 will be open until Tuesday , June 11th!
For those of you who commute to Muromachi rather than Coredo Nihonbashi, or who are coming on your way home from lunch or Mitsukoshi, we look forward to seeing you there during this period!

Even after the pop-up store period is over, the store will still be available on the 2nd floor of Coredo Nihonbashi, so please come and visit us.

 

Even during this pop-up period, we were able to meet people who said, "I've been looking for silk!"
There were people who were accustomed to using silk and would only use silk for innerwear, but also people who hadn't yet fallen in love with silk but who noticed its good qualities after actually touching it.
Or maybe you know that our products are good for your skin but are still curious, we would be happy if you would just take a look at our products, show some interest, and listen to what we have to say.

 

So this time, I met several people who were looking for silk but were facing the problem of not being able to buy it.
Some people buy silk when they come across it because it's not available when they want it, or buy it online... Is silk becoming a niche product these days?

 

Silk has been treated as a precious material since ancient times, and it is said that Cleopatra also used it. It is ironic that, even though it has such a long history, the number of places selling silk products is gradually decreasing, making it harder to buy.

Natural fibers are fundamentally different from chemical fibers. If chemical fibers are made to imitate natural fibers, I think there is nothing that can beat natural fibers in terms of comfort and compatibility with the skin. Also, cotton is derived from plants. I don't think there is any other material like silk.

That's why only Silk can win.

 

Cotton comes from plants. There are organic and non-organic varieties, but organic cotton is cotton grown on farms that have not used pesticides or chemical fertilizers for more than three years.
On the other hand, silkworms, the source of silk, are living creatures, and silk is a material obtained from living creatures. Therefore, even before the word "organic" was used, there was no reason to use pesticides or chemical fertilizers on silkworms, and silkworms have coexisted with human life to the extent that they have long been referred to as "raising" silkworms.
Am I the only one who feels silk is even more precious when I know that? Lol

 

Although ar* is still not very well known, I feel very rewarded when I get the feeling that I am able to provide something that someone is looking for.

 

Even something as simple as a pair of socks, such as "I realized how comfortable they are and have changed the way I choose socks," can be a great motivator!

We would be very grateful if you could share your positive feedback with us, either in a product review on our online site or in store!

 

Azusa