The other day I watched an episode of "Cambrian Palace" that focused on the man who was instrumental in Atami becoming a hotspot and attracting tourists back to the area.
It has been transformed from a "desolate Showa-era hot spring town" into a "charming place where new and old coexist" and is a popular spot where young people and families flock together.
At that time, I couldn't express it in words, but it reminded me of the silk I'm currently working on.
Japan was once the world's largest exporter of raw silk , and the silk industry was an important means of acquiring foreign currency and supported Japan's modernization, to the point that it was said that Japan "sold silk to buy warships."
Just as Japanese silk has captivated the world, silk has also been very familiar to the Japanese.
Sadly, synthetic fiber products are now on the rise... For reasons of cost, ease of use, etc., I guess in one word, they're just convenient.
I may not be able to come close to the level of the person who revitalized Atami, but I would like to revitalize Silk with ar*!
We know that our efforts are still insufficient, but every time we hold a pop-up store, we feel sad at the low awareness of silk.
Of course, most people know of the existence and name of "Silk," but that is just a name recognition. In fact, most people do not know what Silk is or what it can bring to them (humans).
The person who revived Atami said, "It takes time to revive it."
In that case, we have to work twice as hard! Or twice as fast!
We want to increase the number of touch points where people can experience silk and learn about its benefits, and to achieve this, we would like to first establish a base.
We will continue to hold pop-up stores as long as we are asked to do so, but first of all, I had a strong desire to set up a box (store) that will always be there.
Silk is said to have once been a favorite of Cleopatra.
Because of this, it is synonymous with celebrities and not something we can easily find in our daily lives. However, this is only because of the elegant luster of the material itself, which is why it is often used for formal wear such as dresses. However, if you change the weaving method, it can be the most flexible and comfortable fabric of all.
What's more, the power of silk is also firmly functional, so I believe that if you try it on once, you will understand just how great silk is.
So, I will continue to try and experiment to make "Silk Morigaeshi" a success so that many people can use it.
Silk is the best! Love Silk
Silk maniac
R