R says...

My parents taught me that what is common sense to you may be nonsense to someone else, and vice versa, so you shouldn't judge things by your own standards!

When I was little, I didn't know what they were talking about, but for some reason it made an impression on me, and eventually I was able to understand it. And the older I get, the more I feel this.

However, sometimes you come across people who are truly unreasonable.

Especially in public places.

At times like that, I tell myself, "Today, I met this person because my humanity was low." But I still get angry.

Have you seen any egregious behavior? It's shocking, right?

But, that's not what I want to talk about.

I have more opportunities to think, "What is a fair price?"

When we introduce our products in the store, we hear a variety of reactions, such as "Wow, that's expensive!", "Of course, it's 100% silk! That's only natural," and "It's 100% silk, and yet it's so cheap!!!"

If the fair price of goods were decided on a global level, there might be no more diverse opinions, but still, there are differences in income, living standards, and values ​​regarding material things, so it's not always possible to do that.

This may be just my own opinion, but I think that the values ​​we have towards things (whether or not an individual thinks it is a fair price) will be balanced out by the prices of things that the so-called majority touch and see (look at).

For example, our main products are underwear and innerwear.

When I was a child, 100% cotton clothing made by the brand (manufacturer) Gunze was the norm.

I remember being forced to wear that.

I think the kids around me probably did the same, and the parents of my mom's generation all bought Gunze.

So I think the price of children's underwear sold by Gunze was the normal/fair price.

So that's it!

Uniqlo is everywhere in Japan! Not only in shopping centers, but also in train stations, airports, everywhere, so there's always underwear, and nowadays it's not unusual for every citizen to have at least one pair of Airism or Heattech, as people buy them so much, and Uniqlo sells them like crazy! On top of that, they spend a huge amount on advertising, so even if you don't have it, you'll know that Uniqlo underwear exists, and the price is always written on it, so I think you have a rough idea of ​​the price range as trivia.

In that case, the experience of purchasing and touching with eyes and ears is high in Japan today, and this has become the norm for underwear in Japan.

Therefore, I am personally concerned that they may be taking a position that is more of a fair price.

Even though they are the same type of underwear, the silk underwear that ar* sells is not like Uniqlo's Airism or Heattech!

Of course, I think that these are good products thanks to Uniqlo's corporate efforts.

In fact, I was a fan of both products at one time.

Even if it's the same underwear, the materials are completely different!

Heattech is made of a complex woven chemical fabric made from four different types of fibers: rayon, acrylic, polyester, and polyurethane.

Chemical fibers are fibers produced by chemical synthesis from petroleum and other materials.

Chemical fibers can be manufactured in an endless manner.

ar*'s 100% silk underwear is made with silk even down to the sewing thread, making it truly 100% silk underwear.

Natural silk underwear

Natural materials are fibers that are not artificially produced and are made primarily from ingredients found in nature.

Other differences include...

Uniqlo's sewing is of such excellent quality that it cannot be compared to other value brand products (I know because when I worked for an American value brand, I couldn't get the zippers and pants off, so I looked closely at them!)

This product has passed the inspection eyes of Japanese people and is now out in the open!

On the other hand, because they don't tear or get wrinkled, you can wear the same piece you bought for a long time and don't have to buy it again, so it makes you wonder if they're making any sales.

And as for the sewing of our ar*!

To begin with, sewing with silk is said to be difficult even for experienced craftsmen.

Silk is a delicate and smooth fabric, so it is very difficult to work with, and therefore takes a lot of time.

So, sewing silk means that it is done by experienced craftsmen! What's more, ours has a particularly beautiful sewing finish.

Please take a look at it.

Sorry, this is getting long.

So, Uniqlo's fair price is Uniqlo's fair price, but Uniqlo's fair price for underwear is not!

And the right price for silk underwear may not be what you think it is.

According to research by R, compared to other brands of silk underwear, our brand's products are a much cheaper price!

*When comparing, you need to compare the silk content, the material of the sewing thread, the sewing finish, etc. of the product apple to apple to make a proper comparison.

At ar*, we strive to provide products at reasonable prices by carefully considering all aspects, including materials and stitching.

Therefore, we are offering our fair prices.

Silk is the best! Love Silk

Silk maniac

R

P.S.

I know I'm being persistent, but our silk underwear and undergarments are really great.

The materials, quality and price are all great.

It doesn't compare to other brands at all!

I definitely understand.

 

FYI

Rayon is a synthetic fiber made by extracting cellulose from plants, dissolving it with chemicals, and then regenerating it into fibers.

Acrylic is a chemical fiber made by the solution spinning method, in which acrylonitrile is dissolved in a solvent and extruded from a nozzle to spin.

Polyester is a resin that is often used in plastic bottles and films, and is a synthetic fiber made from it.

Polyurethane is a chemical substance with urethane bonds produced by polyaddition of compounds with isocyanate groups and hydroxyl groups.