There are only two days left until the POPUP STORE at JOINUS B1F in Yokohama.
It is no exaggeration to say that this was the month I spent most time in Kanagawa in my life.
Throughout the POPUP period, some people came to the store several times. Because Yokohama and Silk have a deep connection, we received a lot of positive feedback about Silk, which we are very grateful for.
After the POPUP here is over, we are planning to hold a POPUP in Kamakura during Golden Week. Since the space is limited, we may have fewer products, but we plan to bring our very popular pillow cases and other items.
I had always thought that the benefits of silk would be well received among the elderly, but with the renewed interest in its hair-beautifying effects, pillowcases have become extremely popular with people of all ages.
(Of course, what's good for your hair is also good for your skin!)
The event will run from April 29th to May 7th . There may be days when rain is forecast, so the event may be canceled in those days. In that case, we will announce it on Instagram.
But on a sunny day, please drop by while you're sightseeing in Kamakura! We will announce the location on our website and Instagram.
Along with that, I did a little research to see if there was any connection between Kamakura and silk, but I couldn't find anything that directly related to it (although I'm sure there was something...). Instead, I found a lot about the history of silk, which was interesting.
To explain it in a bit of clumsy terms…
The Kamakura period was a time of great change, marking the beginning of the samurai society. Therefore, while the Heian period was a time of splendor and elegant lifestyle for the aristocracy, during the Kamakura period simplicity was considered a virtue. As clothing also became more modest, Kyoto, which was a major producer of silk fabrics, fell into decline, and instead the local silk industry flourished.
Understanding the background and circumstances of that era may provide clues that are relevant to the present.
Compared to synthetic fibers, silk has been popular since ancient times and has a long history, and the more you learn about it, the more you realize how connected it is to history.
And one thing that always comes up is the long history of Chinese silk. Of course. It must have come from there to here... I think. (laughs)
When I work in the storefront, I am often asked, "Is that domestically produced silk?" To which I tell them that, although domestic silk is wonderful, Chinese silk is also wonderful.
I think I'll talk about this another time.
It's raining all day today, but I hope you all have a comfortable rainy day...!
Azusa