Reactions to silk are the same all over the world!?

A pop-up store is being held on the basement floor of Ginza EXITMELSA until March 31st .

 

When we're at the pop-up store, we see a lot of inbound customers, perhaps because we're in Ginza or because the cherry blossoms are in full bloom right now and many people make the effort to visit at this time of year.

The slightly dark atmosphere caused by the coronavirus has now cleared up and we are back to normal mode !

 

When we display our silk towels on a table in front of the store, inbound tourists from overseas actually touch them and comment with admiration, "They're so soft."
There was also a girl around 7 years old, probably from Europe, who kept touching the towel and saying to her mother, "It feels so good...!!!" which was very heartwarming.

I sometimes hear people say things like, "It's Silk " as they pass by the store front.

 

I think that silk is something that is universal, that feels good on the skin, and that you want to touch.
Although we all have different skin colors and skin strengths and weaknesses, we are all human beings regardless of nationality, and the fact that silk is a natural fiber that is good for the skin, feels good, and is a good thing is universal.

 

Moreover, the cocoons were on display on a table in front of the store, and a man who seemed to be a tourist kept looking at them. At first, I wondered, "What is he looking at so much... ? " but I guess it was because opportunities to see cocoons in person are few and far between, so they were unusual for him.

 

In addition to the white cocoons, we also sell the green cocoons, which are used in our Skin Veil Cream and Moisturizing Wash, in store!

These pale yellow cocoons are domestically produced and made in a sterile environment, making them extremely rare, and many people pass by wondering, "What is this... ??? "

 

Some customers in Japan also nostalgically tell us, "We used to raise silkworms." There are still some areas where they raise cocoons and produce domestic cocoons, but the number has decreased significantly.

 

Now that it is said that about 70% of clothing is made up of chemical products, it is becoming increasingly rare to see silk, and opportunities to actually see and touch silk have decreased unless you go looking for it yourself.

In addition, people are increasingly picking up the cocoons that are the raw material for silkworm silk.

If you're even slightly interested, please come visit us in store!

 

Azusa