In this day and age, the Internet and WiFi have become standardized, and almost everyone has a smartphone.
"To all the men out there, please take better care of your body (skin)"
I mean, if you're at work, you use Google, but you only look up what you need or want to know, and you probably only see or hear about things that interest you!
Our store, COREDO Nihonbashi, has semi-custom suit shops on both sides, so many men pass by the store.
On holidays, many couples come to the shop with their wives and girlfriends, and on their way home, they stop by our shop.
At that time, we introduce silk skin care, hair care, and body care, and women are of course surprised, but even more so, men are surprised and impressed.
In many cases, this momentum leads to a purchase.
Then, a few days later, they come back and buy a replacement.
As we talk, the men make comments like, "I've been looking for something like this for ages - something that's good for the skin," "I had no idea silk was so amazing," and "I wish I'd found this sooner."
Men out there, it's fine to look at and appreciate cool things, camping goods, and hobbies, but you should also take some time to look after your skin, which you worry about all year round.
Of course, compared to before, the term "beauty boys" has become more established, models for women's cosmetics are now men, and men's basic cosmetics are now commonly available, so it's definitely more familiar to us than to men, but for most men, it's probably second to 3rd, 4th, 5th, or even 10th.
From my own experience, I feel like the majority of regular repeat customers of Silk Moisturizing Wash are men.
Are there any research papers that say men's skin is more prone to dryness? I'll look into it next time.
So, that’s why Silk Cosmetics is popular among men.
Silk is the best! Love Silk
Silk maniac
R