It's a necessity and stylish at the same time.

"I have really bad eczema on my hands... I've been going to the doctor and getting medicine..."

"I have sensitive skin, so I try to be careful when wearing underwear, but it's hard to find them..."

 

Hearing that, it occurred to me that there were more people in real trouble than I had imagined.
Not everyone's skin is the same, but everyone's skin is different, with each having their own characteristics and concerns.

What's more, I often hear such people have already gone to department stores and various other shops to look for the product, but then say, "They still can't find it."

  

Silk products are by no means cheap, so to be honest, I don't think they are suitable for making a big profit from a business. I did a lot of research before starting the brand, and I started with a strong resolve, and it turned out that I was right.

That's why many companies may lose out in the price war and stop making silk products if they can't make a profit. Good quality products require a lot of time and effort from people, so they're not cheap...

 

But the reason it has remained popular for so long is because there are people who need it. After hearing direct feedback from our customers, I realized that it may be because there is demand and people who are looking for silk products that we need to continue making them.

 

Sure, silk may be a bit of a luxurious material.

There are many international brands that put this at the forefront, and many aspire to an elegant lifestyle and luxurious atmosphere, but ar * goes beyond that; we hope to launch necessary items that are also highly fashionable.
As I've written about on my blog and try to communicate in-store, silk is incredibly gentle on the skin and has many other benefits.
That's why it's great if it's both necessary and stylish.

 

When I was in the glamorous fashion industry, I was in a position to sell something people aspire to as a consumer good, but now I feel a different way about selling something that is needed. 

 

Silk is truly kind to humans. (It is a natural fiber that returns to soil, so it is also kind to the earth!)

That's why I think it would be a waste to leave it as just a luxury item with a luxurious image! I think it's my mission to let more people know about the goodness of silk and wear it. With this feeling from the bottom of my heart, I will continue to work hard! Haha

This tweet marked the first anniversary of the brand's conception.

 

Azusa