Today, ar* had a meeting with a department store.
I think I'll be able to unveil some of the ongoing projects soon.
Please wait just a little longer! Look forward to it!
After the meeting, we went to the department store's lingerie section to do market research!
At that time, the salesperson at the store told us something.
As soon as I heard it, I couldn't believe my ears.
"Huh? Yes?" I couldn't help but ask again.
That's because "Ms. XX doesn't wear silk underwear anymore."
What? It's no exaggeration to say that this is one of Japan's leading underwear brands, so what's going on? They're not making silk underwear anymore?
I was surprised.
It's a little hard to believe, so I'll have to look into it further! But from what I've seen so far, it seems like the silk underwear they released before is still on sale.
However, maybe the company will consolidate all silk into one brand under its umbrella!?!?
In addition, both the salesperson and the person in charge at the department store headquarters with whom I had a meeting today said, "The cost of silk is rising rapidly day by day."
Well, that's right.
Silk is also riding the wave of rising prices (sadly).
I'm sure there are internal reasons for the company and brand, but I personally feel sad that XX will no longer be making silk underwear.
Silk is what feels best when used in underwear, so it's such a waste... Even though they have the technology to handle silk... Maybe it's just not profitable.
ar*, the Founders, is a brand that was started because we love silk, so we will never stop making silk underwear, but today we made a strong vow to make sure that something happens to stop us from making it.
Because I want to share the joy of silk, the comfort it feels to wear and touch, with as many people as possible.
Silk is the best! Love Silk
Silk maniac
R