Until now, I have been interested in the texture of innerwear because silk is said to be good for the skin. What is the texture of cotton? How is it different from silk? Polyester has good color but how does it feel on the skin? And so on.
However, if you broaden the category a bit to include innerwear and lingerie, it goes without saying that there are a huge variety of types, and I am researching and learning every day.
This isn't limited to innerwear, but if you look closely at any product, you can discover many different things. Among them, I think innerwear is a category with an incredibly wide variety.
And when it comes to a bra, there are probably tens of thousands of different types, depending on the material, silhouette, purpose, and usage, so it's a field where people's preferences are easily reflected. What's more, sizes are also very detailed.
The other day, I went to the lingerie section of a department store mainly to look around to see if there was anything new, and I found a brand for women with larger busts.
The concept of that brand was to make large busts look smaller, which is a different concept from ours, but it made us realize that there was a need for that kind of clothing.
Also, recently, it seems that many customers are more concerned with what is comfortable to wear rather than bras or underwear that push up the bust.
The fabrics are soft, like cotton or silk, and don't constrict much or leave marks...
Until now, innerwear was often designed to look neat, but I think this has changed significantly since the COVID-19 pandemic, with many people now choosing items that are more comfortable and flattering to the skin, such as bra camisoles , and easy to wear items.
Among them, silk is beneficial for your skin the more you wear it. What's more, the ar* Bralette 's underside is designed to be thick, so it won't leave marks!
It fits so well on the skin that you'll think you're not even wearing it.
"Oh, did I wear a bra today? Don't worry, I'm wearing (a bralette)!! "
There are times like that...lol
It's been about eight months since we started the ar* POPUP Store ... There are still cities we want to visit and hold POPUPs in, and we want people to know about the quality of silk and the ar* brand.
Since innerwear is a field where people are particular about their products, I hope that ar*' s commitment will be conveyed to as many people as possible.
Azusa