ar*' s first Popup Store in Kansai on the 4th floor of Hankyu Umeda Main Store ended successfully yesterday.
Thank you to everyone who came, and to those who were meeting us for the first time, for getting to know ar* through Popup .
People who just happened to pass by or found it while looking for silk have also become ar* products. Some people have become interested. I would like people to try using the innerwear and experience its benefits. Silk feels good on the skin and is vaguely perceived as a "good thing," but it keeps you warm and ultimately improves your physical condition. I've written a lot about it on my blog, but the most important thing is for people to experience its benefits for themselves.
It can ease menstrual pain specific to women, and warming it can shorten the period...
Eliminating the tightness makes life more comfortable...
(Please also see our past blogs.)
As the sales floor handled legwear, 100% silk ribbed socks, thin Silk Inside Socks , and five -toed socks were all popular, as were the warmers that are popular in winter.
It seems that demand has increased again at this time of year as a measure against air conditioning.
There were other brands of thin summer warmers on sale, but the 2way warmer was popular, even though it was a little more expensive than other brands. The fact that it was available in a variety of lengths and colors may have also been a reason for its popularity.
There are also surprisingly few socks made from 100 % silk yarn, which may also be a reason for their popularity.
Arm covers, which are great for protection from the sun in the summer and for keeping you cool when it gets chilly, are also very popular!
The UV protection effect of silk and the lightness and non-humidity of 100% silk gauze have been well received by customers. When you see a label saying " UV protection effect!", silk may seem inferior, but it has UV protection that is just as good as silk.
I feel lonely if I don't have either of these products, but having them makes me feel more at ease.
I believe these little items make everyday life a little more comfortable.
And more people than I expected say, "The air conditioning is too strong and it's cold."
On a hot day, going into a freezing cold room may feel fine at first, but it can also chill your body, so using one of these 2way warmers or wearing arm covers instead of bare skin will make a huge difference.
We haven't been able to release any new items recently, but we're currently working on planning them so please wait a little longer!
Azusa